3 min read

A good surprise (to me) at lynx: The secure laptop opportunity

By Ian Ferguson | VP Marketing on Mar 11, 2020 2:43:26 PM

I have now passed the ninety day tenure milestone at Lynx Software Technologies. I was reflecting today as to what the biggest surprise has been since joining from a marketing perspective. Somewhat obviously, the arrival and impact coronavirus has provided on physical events is by far and away the biggest challenge we have faced. My thoughts are, first and foremost, with any families with people that have been diagnosed with this disease. At a more mundane (i.e. not life and death) level, we attended a very different Embedded World 2020 and now face a period of uncertainty as to which events will go ahead and which will be canceled. Like many marketing teams, we now have two programs for each show; one assuming the event is held as planned, the other looking at how to repurpose content and demos to be sharable via other channels.

Topics: News Mindful Musings Blog Least Privilege Security endpoints
3 min read

Trade Show Season and Product Announcements

By Ian Ferguson | VP Marketing on Feb 25, 2020 12:00:00 PM

Since the start of the year, the amazing Lynx team has been hard at work in terms of content creation. We have rolled out a wide ranging set of updates to our website, introduced a new set of blogs authored by leaders from across the company and established a YouTube channel with a new set of “ask the expert” video vignettes.

Topics: News Press Release Events Mindful Musings Blog Safety rtos embedded systems TCO TTM development Open Systems FreeRTOS
3 min read

Shifts in the Automotive Industry

By Ian Ferguson | VP Marketing on Jan 29, 2020 12:15:00 AM

In my first blog, I mentioned that one of the reasons I joined Lynx Software Technologies was that I thought a number of additional markets were going to need and value the functionality that Lynx provides for mission critical systems.

Topics: Mindful Musings Blog
5 min read

Why Did I Join Lynx

By Ian Ferguson | VP Marketing on Jan 6, 2020 2:00:00 PM

Behind highly visible, glamorous appliances like smartphones, televisions and in-car infotainment, there exists a broad range of technology largely hidden from its users. These systems have grown from closed systems to complex and connected “systems of systems”. They simply must work no matter what challenges humans, the environment or IT infrastructure throw at them. They must work for years… in some cases, for decades.

Topics: Mindful Musings Blog