OUR BUSINESS MODEL
Lynx’s philosophy on how we have developed our business models is based on three main beliefs:
To align with our customer’s development processes
That our customers have extremely long deployment cycles and need to fully supported over those timeframes
Lynx needs to be flexible and align to how are customers’ programs are funded
Our products are released to general availability for a minimum of seven years. Lynx offers two levels of support, Premium and PremiumPLUS. More details of those products can be found here.
After the seven year milestone has been reached, Lynx offers extended support and also offers the opportunity for a frozen branch (the code and the associated infrastructure tools used to create the software deliverable to the customer) to be provided and supported for an even longer time period.
From a development seat standpoint, there are two main business models; perpetual and subscription. The following table outlines the primary deliverables and differences between the two options.
For the reasons outlined above, the customer journey will vary. But one example as to how this would work is as follows;
- The customer signs up for subscription licenses through its development phase, during which they are supplied with all versions, updates, upgrades and associated technical support
- When the product’s EOL milestone arrives, the customer enters the extended long term support phase for the product and converts an appropriate number of seats to perpetual
- The customer defines a frozen branch and then uses Lynx to support the software and the associated development tools for the remainder of the systems’ useful lifecycle.