Earlier this week, Lynx announced a set of products for a number of target applications. Each of these feature a combination of Lynx technology, guest operating systems from third parties and system integrations. Much of the early coverage has discussed our expansion into certain green- and brown-field industrial applications, and we are certainly excited about the opportunities there.
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I have now passed the ninety day tenure milestone at Lynx Software Technologies. I was reflecting today as to what the biggest surprise has been since joining from a marketing perspective. Somewhat obviously, the arrival and impact coronavirus has provided on physical events is by far and away the biggest challenge we have faced. My thoughts are, first and foremost, with any families with people that have been diagnosed with this disease. At a more mundane (i.e. not life and death) level, we attended a very different Embedded World 2020 and now face a period of uncertainty as to which events will go ahead and which will be canceled. Like many marketing teams, we now have two programs for each show; one assuming the event is held as planned, the other looking at how to repurpose content and demos to be sharable via other channels.
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Since the start of the year, the amazing Lynx team has been hard at work in terms of content creation. We have rolled out a wide ranging set of updates to our website, introduced a new set of blogs authored by leaders from across the company and established a YouTube channel with a new set of “ask the expert” video vignettes.