Customer advocacy
Choosing a vendor
There is a tremendous amount at stake when procuring software platforms. Functionality, performance, compliance, sustainment, reuse, license restrictions, and transitive OEM license costs must all be considered, making it tremendously difficult to determine whether a platform can meet your project goals or not. From CPU architecture, to firmware, I/O services, standard APIs, and certification evidence, layers of complexity abound. Far too often, embedded projects agree to contracts before realizing that not all design and legal challenges have been effectively resolved.
Many projects have gaps, and it is far too common for vendors to either unwittingly or disingenuously sell standard products that do not satisfy the customer's real project goals—the larger the project, the more gaps exist (which often require collaborative efforts to solve, including partners). If vendors do not diligently study the needs of their customers and/or fail to provide precise and honest guidance, then customers can easily, unknowingly inherit a daunting amount of liability via a simple off the shelf license contract.
The Lynx Promise
It is critical to us that we understand your specific goals, target environments, and unique design challenges. We promise to be transparent—to be forthcoming about technical gaps and to only provide recommendations that have been thoroughly verified. We have zero interest in creating added challenges for our customers through dishonest and/or haphazard business practices and will work tirelessly to deliver unparalleled lifetime value at fair and competitive cost.
