I have now passed the ninety day tenure milestone at Lynx Software Technologies. I was reflecting today as to what the biggest surprise has been since joining from a marketing perspective. Somewhat obviously, the arrival and impact coronavirus has provided on physical events is by far and away the biggest challenge we have faced. My thoughts are, first and foremost, with any families with people that have been diagnosed with this disease. At a more mundane (i.e. not life and death) level, we attended a very different Embedded World 2020 and now face a period of uncertainty as to which events will go ahead and which will be canceled. Like many marketing teams, we now have two programs for each show; one assuming the event is held as planned, the other looking at how to repurpose content and demos to be sharable via other channels.