Ian Ferguson | VP Marketing

Ian Ferguson | VP Marketing


Recent posts by Ian Ferguson | VP Marketing

4 min read

The "Edge" - More than a buzzword?

By Ian Ferguson | VP Marketing on May 1, 2020 10:30:48 AM

The technology industry loves its buzzwords and acronyms. Every couple of years it seems there is something new that will cause a paradigm shift, that the world will be “turned upside down,” etc. Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” One of the newer terms to appear is “Edge Computing.” Predictably, there are people forecasting seismic changes in the world order. To quote Peter Venkman from Ghostbusters: “Human sacrifice, dogs, and cats living together—mass hysteria.” The reality is less dramatic than a paradigm shift; namely that systems oscillate back and forth from centralized processing to distributed models. A year ago, Gartner placed Edge near the peak of the hype cycle. Really, all Edge Computing relates to is an understandable shift of the intelligence back nearer to where data is created.

Topics: Lynx MOSA.ic™ Mindful Musings Blog Systems Architecture embedded systems
4 min read

It isn't always about the rtos

By Ian Ferguson | VP Marketing on Apr 23, 2020 10:52:35 AM

The world has changed drastically since my last blog at the end of February. We had just returned from Embedded World, but of course today it’s all about webinars, video and additional technical content in lieu of physical tradeshows. I had planned to write about the world of Lynx marketing in the current (and hopefully soon-to-be post) COVID-19 era… Then Arun, my colleague that runs the engineering team, posted his blog about life in this new normal, so I felt I had to pivot to another theme...

Topics: Lynx MOSA.ic™ Mindful Musings Blog Systems Architecture rtos embedded systems TCO TTM virtualization
3 min read

Machine Learning in Avionics: When, Where, How

By Ian Ferguson | VP Marketing on Apr 6, 2020 10:00:00 AM

Ever since John Reardon issued this article in the COTS Journal in January, I have been thinking about how artificial intelligence will start to appear in the avionics industry. My time prior to joining Lynx was all spent in the technology industry focused on other markets like consumer, industrial and cloud infrastructure. While I think digital speakers aren’t particularly useful, it is an example of how machine learning is (audibly) impacting many people’s daily lives. There are far more useful-to-mankind examples underway in the field of healthcare where reams of old data can be examined to predict the onset of specific diseases.

Topics: Avionics Mindful Musings Blog machine learning
3 min read

A good surprise (to me) at lynx: The secure laptop opportunity

By Ian Ferguson | VP Marketing on Mar 11, 2020 2:43:26 PM

I have now passed the ninety day tenure milestone at Lynx Software Technologies. I was reflecting today as to what the biggest surprise has been since joining from a marketing perspective. Somewhat obviously, the arrival and impact coronavirus has provided on physical events is by far and away the biggest challenge we have faced. My thoughts are, first and foremost, with any families with people that have been diagnosed with this disease. At a more mundane (i.e. not life and death) level, we attended a very different Embedded World 2020 and now face a period of uncertainty as to which events will go ahead and which will be canceled. Like many marketing teams, we now have two programs for each show; one assuming the event is held as planned, the other looking at how to repurpose content and demos to be sharable via other channels.

Topics: News Mindful Musings Blog Least Privilege Security endpoints
3 min read

Trade Show Season and Product Announcements

By Ian Ferguson | VP Marketing on Feb 25, 2020 12:00:00 PM

Since the start of the year, the amazing Lynx team has been hard at work in terms of content creation. We have rolled out a wide ranging set of updates to our website, introduced a new set of blogs authored by leaders from across the company and established a YouTube channel with a new set of “ask the expert” video vignettes.

Topics: News Press Release Events Mindful Musings Blog Safety rtos embedded systems TCO TTM development Open Systems FreeRTOS
3 min read

Shifts in the Automotive Industry

By Ian Ferguson | VP Marketing on Jan 29, 2020 12:15:00 AM

In my first blog, I mentioned that one of the reasons I joined Lynx Software Technologies was that I thought a number of additional markets were going to need and value the functionality that Lynx provides for mission critical systems.

Topics: Mindful Musings Blog

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